Brand guidelines & all materials

To ensure the quality, consistency across the CEC brand, we ask you to adhere to the following requirements.

FONT & COLORS 

Please use ‘Avenir Next 12px’ or “Nunito light” as the font, and the following colours: black, white, gold (Pantone: Old Gold 15-0965 TCX) in all your communications, where it allows.

YOUR CEC LOGO

The CEC team will provide you with a CEC logo specifically for your city or organization. This logo will include the name of your city, university or organization. By participating as a CEC City Lead, you agree to use the CEC logo provided by the CEC team without making any alterations to it. Alterations include adding new images or letters to the logo. If for any reason an update is required to your city logo, please contact the CEC team.

Example of a local CEC logo:

YOUR CEC CITY & LEAD PROFILE

Once you are accepted as a CEC City Lead, you will be able to add the information in your club and member profile.

You will then be able to post your CEC events information by clicking “Add an Event” and edit your profile as you see fit.

SLIDES

The CEC has prepared template slides for you. Use the “CEC Introduction – template” slides template to introduce the CEC when representing the club in events and to send to press and other organizations.  When you are running a CEC workshop or event, use and adapt the “Event slides – template”.

Click the images, download the “power point” and edit as you see fit for your occasion.

  

BANNERS & ROLL-UPS

The CEC has strong circular ethos in its practices. We advise the use of digital resources/media where possible instead of paper and printing. Where this is unavoidable,  we recommend the use of the same/ permanent banner/roll-up for all events; printed on recycled paper.

• Option 1 – Google Slides: Click on this roll-up template and download it from Google Slides. Then edit in your desktop by adding your CEC local logo and the desired text for your event.
• Option 2 – Adobe PhotoShop: Click on the links below to download the templates. To edit them use Adobe PhotoShop or open source tools such as: Photopea.com. Add the name of your city and replace CEC global logo with your CEC logo and edit as you see fit.
  • Permanent Banner Template
  • Permanent Roll-up Template
  • Event Banner Template 1
  • Event Roll-up Template 1
  • Event Roll-up Template 2

SOCIAL MEDIA

If you welcome to create a Page or a Group on social media networkd. If you do open a Page or a Group please follow these guidelines:

Name:

Name your page/group ONLY after your City or Organization. The name should follow this format: CEC Your City or CEC Your Organization (e.g. CEC Buenos Aires or CEC Stanford University, and the words must appear jointly in any of your Twitter/Instagram/Facebook handles, e.g.: @CECBuenosAires, @CECStanfordUniversity).

Please do not name the page or group after your province, region, country or continent. If you need clarification about the use of your club details on an social media platform, please contact the CEC.

Logo and cover image:

1. Facebook: use the Facebook CEC profile image as the logo image, and the CEC global image as your cover image. for your cover. If you prefer to use another picture, remember to add your CEC logo on the cover image.
2. LinkedIn: use the CEC profile logo image for your square image.
3. Meetup: use the CEC cover image for Meetup (example: CEC London Meetup group).
4. X (formally Twitter) and Instagram: use the Twitter CEC Favicon image and the Twitter CEC global cover picture. If you prefer to use another picture, remember to add your CEC logo on the cover.
5. YouTube: use the YouTube CEC Favicon image for the logo picture, and the CEC global cover picture for your cover.

Description to use (next to the cover picture):

1. Twitter and Instagram: The Your City (or Organization) branch of the international Circular Economy Club (CEC) @CircularEClub
   1. Example: The Buenos Aires branch of the international Circular Economy Club (CEC) @CircularEClub
2. For Facebook, LinkedIn, Meetup and YouTube written example:

The Circular Economy Club – CEC is the non-profit international network of #CircularEconomy professionals and organizations. Anyone can join for free via the CEC website, and we encourage you to also follow the CEC global Facebook and LinkedIn groups.

CEC Buenos Aires voluntarily runs CEC’s activities in our city and is open to anyone who is interested in learning more about and helping to support the transition towards a circular economy. More info: https://www.circulareconomyclub.com/your-city-page or use your CE Connect link to your club

Please note: If at some point you no longer hold a CEC License in your city, you will need to make the CEC support team the sole Administrator of your page or group.

WEBSITE

You are not required to purchase a domain name, but if you create a website, the URL of your website’s homepage should be the name of your CEC license (e.g. CECBuenosAires.com, CECUniversidadEAN.com). The ‘.com’ top-level domain should be your first choice, followed by the top-level domain of your country (e.g. ‘.pl’ for Poland) ‘.org’ and ‘.net’ should be your next choices. Note that CEC is not liable for expenses incurred during the purchase, transfer or re-sale of CEC related domain names.

When you purchase your domain name, you can keep the domain name as long as you are the CEC licensee. If you decide not to renew your CEC license, or CEC does not renew your license, you must transfer ownership of your CEC domain name either back to your domain registrar (or web hosting service), the CEC support team or to another CEC licensee.

When designing your website, create an About page that includes:

About CEC:

“The Circular Economy Club – CEC is the non-profit international network of circular economy professionals and organizations. Anyone can join for free via the CEC website, and you are welcome to join the CEC global Facebook and LinkedIn groups.”

About CEC Your City:

“CEC Buenos Aires voluntarily runs CEC’s activities in our city and is open to anyone who is interested in learning more about and helping to support the transition towards a circular economy. More info: https://www.circulareconomyclub.com/your-city-page

YOUR CEC NAME TO APPLY FOR FUNDING 

CEC Chapters should not start an organization named after their “CEC Chapter” name. That is, a CEC licensee cannot start an organization including the words “Circular Economy Club” nor “CEC”. We encourage CEC Chapters to open a non-profit type organization (e.g., an association) under a different name. That organization would be the CEC licensee and hold events and activities using the “CEC Chapter” logo and name. For example, CEC New York would run an association independent to CEC, and use the CEC New York license for the term of their license.

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