• Tips & tricks, new business models and insights from 31 Dutch organisations that have embraced circularity ... read all about it in this special English edition.

    The popularity of the circular economy is growing, but what does it have to offer in practice? Even if organizations lack a sense of urgency because raw material scarcity is not yet a priority, there are plenty of opportunities available. The circular economy offers opportunities for ef fi ciency and cost savings, technological innovation, supply chain cooperation, and more.

    The transition to a circular business model demands change and effort. Tomorrow's winners have already started taking the first steps today. And it pays off, as the thirty-one organizations featured in Circular Route - A roadmap for a circular business model show.

    A book to inform and inspire, but from above to 'do' in the circular economy. Based on a business management approach and practical experience, this is a successful circular business model. Bon voyage on your circular journey!



    Chapter 1 - What drives organizations in choosing a circular business model?

    Chapter 2 - Circularity as part of strategy

    Chapter 3 - Circular innovation model: focusing on an innovative business model

    Chapter 4 - Input: focusing on resources and materials

    Chapter 5 - Product: focusing on product design and production

    Chapter 6 - Market proposition: focusing on value proposition and sales strategy

    Chapter 7 - Use: focusing on user optimization

    Chapter 8 - End of use: focusing on reuse

    Chapter 9 - Measuring and reporting impact

    Chapter 10 - Cooperation and co-creation

    Chapter 11 - Forms of financing

    Chapter 12 - Technological innovation and data

    Conclusion and lessons learned


    About the authors

    Guido Braam is the Director of Powered by Meaning and the initiator of Netherlands Circular Hotspot . As a social entrepreneur, he has set up various high-impact organizations and is at the heart of the circular economy playing fi eld. Guido is a co-founder of Circle Economy , where he was executive director from 2012 to 2015. Guido is committed to accelerating initiatives around the circular economy.

    Dionne Ewen is a Consultant at Kirkman Company . She is involved in advisory projects on the circular economy and has specialized in strategy development and organization. Dionne advises and guides organizations in implementing strategy internally.

    Lieke Ossenblok is a Consultant at Kirkman Company . She focuses on innovative business models and opportunities for the circular economy. Lieke works with public and private partners on complex organizational transformation projects.

    Helen Toxopeus is a PhD candidate at Impact Center Erasmus (Erasmus School of Accounting and Assurance), researching innovation and sustainability in the financial sector. Through her company New Economics , she gives lectures, facilitates projects and writes books, with the overarching goal of encouraging support within the financial sector for a sustainable economy.

    Karen Maas is Academic Director at Impact Center Erasmus (ICE) and directs the executive CSR courses at the Erasmus School of Accounting and Assurance (ESAA). Karen researches impact thinking and measuring, sustainability and impact investing. She is a member of the Advisory Committee of De Groene Zaak , the Program Council or MVO NL, the VBDO board and the Erasmus Education Fund. Karen is also a member of the Sustainable Finance Lab and the FMO evaluation panel.