The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO. The guide has been developed with input from leading businesses, over 400 students and specialist design institutions. The new tool includes 24 methods and a resource bank enabling change makers, entrepreneurial innovators and students to get to grips with the circular economy.
Tim Brown, CEO of IDEO, explains the circular economy and why designers need to get involved.
The resource helps embed circular design thinking, enabling businesses to re-think value creation to develop more circular products, services and resilient, feedback-rich organisations.