Bio (50 words about you) Catherine Weetman helps small businesses and startups to strengthen their businesses with circular, resilient strategies. She offers coaching and advice, workshops and talks for businesses and other organisations interested in exploring the circular economy, and how it builds a better business.

Catherine’s background in project management and her wide-ranging experience help her assess risks and opportunities and find ways to overcome barriers to progress.

Catherine has in-depth knowledge of circular economy principles and has built an extensive database of real examples (currently over 500) of organisations developing circular products, materials, and services, in every industry sector, across the world.

Catherine also has a Certificate in Permaculture Design, which uses ‘whole systems design’ to develop creative, holistic solutions to a wide range of challenges and projects. Catherine has also completed introductory NLP (neuro-linguistic programming) courses and is interested in the Transition Network, Incredible Edible, and Future Fit Business.

Catherine is a Visiting Fellow at the University of Huddersfield, UK, the Vice-Chair of the Chartered Institute of Logistics and Transport’s Environment and Sustainability Forum, a Fellow of the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce), an Affiliate of IEMA (Institute of Environmental Management & Assessment). She holds an MSc in Logistics from Cranfield University.She writes, speaks and facilitates workshops on sustainability and the circular economy, and is the author of ‘A Circular Economy Handbook for Business and Supply Chains’, published by Kogan Page.

Language: English

Mentorship strengths
Supply Chain | Business Strategy | Manufacturing

Catherine Weetman tells CEC about her background
“Qualifying as an Industrial Engineer in manufacturing, I moved onto project management, business intelligence and supply chain consulting. My career spans food, fashion and logistics, including work with Tesco, Kellogg Company and DHL Supply Chain. I have designed a wide range of systems, and processes to improve control, reduce costs and enhance results, including a knowledge-sharing platform at DHL, a new sales forecast process, a pallet control software system at Kellogg’s, an order picking process at Tesco, and introduced the first computer spreadsheets to the Design Costing process at a fashion manufacturer (back in the 1980’s!).

In the ‘noughties’, I became increasingly interested in sustainability and wondered why ‘sustainable supply chain’ events focussed on fuel efficiency and improving vehicle utilisation… When the problems were much broader and needed system-level change. After a while I realised that instead of complaining about the lack of action, I could get involved, and so decided to speak at some of the events. The first task was LOTS of research, to make sure I didn’t get caught out by awkward questions from ‘deniers’. The research highlighted some different approaches, including biomimicry, industrial ecology, and the circular economy – and suddenly the future looked much brighter.”
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