Awareness campaign: Ham to Oil

The Ham trick (Kinkkutemppu in Finnish) is a consumer campaign that was organised in 2016 and 2017 in Finland during the Christmas period. The Ham trick is a cross-sectoral co-operation with Finnish companies and organizations. The aim of the campaign was to bring the concept of circular economy closer to consumers, to advise about recycling and at the same time avoiding that the drains were choked by excess fat.