Clubhouse Fashion: Technology Solutions for Sustainable Fashion

Artificial Intelligence (AI) is a field of computer science that focuses on the creation of machines that can replicate human behaviour. The leaps forward in technology over recent years means that AI no longer lingers in the realm of science fiction, but is now an everyday part of our lives in many ways and is due to an increase in availability and sophistication, working perfectly for innovative fashion businesses to solve some of the industries biggest problems, particularly in regards to sustainability. It is said that AI can increase business productivity by 40%.

Current uses for fashion businesses can range from eCommerce online shopping using search predictions, recommendations and voice search applications. Improving customer service and sales using chat bots and improving retail experiences with cashless stores, virtual mirrors, footfall analysis and store optimisation. Mobile technology already has the capabilities of voice to text and smart personal assistance who can help with customers searches and purchases. Social networks also use photo recognition, personalised suggestions on the news-feed, friend suggestions, chat bots and automated synchronisation.

At Clubhouse Fashion we will be exploring these topics and more, looking at technology solutions for sustainable fashion. The question is how can your fashion businesses start using these tools to improve productivity, reduce waste and innovate to solve industry wide problems that impact the planet?