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Organizations announce partnership in sustainability for the retail environment during Holland
Circular Economy Week.[AMSTERDAM, NL] — EYELEVEL and ECOR have formed a strategic partnership around their
shared vision to realize and co-create circular retail environment solutions. The announcement
comes during Holland’s Circular Economy Week, a living lab of innovations and a breeding
space for international partnerships.EYELEVEL’s heritage with retail experience design coupled with ECOR’s sustainable core
material will yield retail products including point-of-purchase and point-of-sales displays,
cabinets, signage, luxury packaging and merchandise materials. This collaborative portfolio
enables brands to design and develop waste-free store concepts that are fully recyclable at the
end of their use.“This is an ideal partnership for EYELEVEL. As we drive our vision in building sustainable retail
environments for the brands we love, we relentlessly pursue collaborative partners who are as
equally conscious and purposeful,” shares Ben Jensen, Global Director of Design & Innovation.
“ECOR was built on offering a supremely innovative alternative to the industry norm. This
partnership reinforces that the future of retail lies in earth-friendly practices.”
ECOR will provide the necessary R&D facilities and knowledge on creating a fiber-based alloy,
while EYELEVEL identifies and onboards fabricators in its network who can work with the
material to manufacture fixtures and collateral. ECOR is 100% bio-based, and 100% comprised
of recycled waste to provide alternatives to wood and paper-based materials. It’s 100%
recyclable and is cradle-to-cradle compliant. Additionally, ECOR products are free of
formaldehydes and volatile off-gassing components (VOC’s), improving air quality in stores.
“Brands now can choose to upcycle their own waste stream such as packaging materials, office
paper and waste textiles into valuable brand concepts” says Eric Logtens, CEO of ECOR
Europe and Global director circular economy. “This really brings the circular economy to the
consumer.”The first results of the collaboration are expected to hit the market before the end of the year.
GLOBAL BRAND THEATRE / WWW.EYELEVEL.COM
ECOR EUROPE / WWW.ECORBENELUX.CO
ECOR
Navied Tavakolly, Circular Economy Business Development
Tel.: +31(0)6 28 07 31 02
E-mail: NaviedTavakolly@ecoreurope.com
www.ecorglobal.com and www.ecorbenelux.com -
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