How to Communicate Effectively about Circular Economy with Virginia Cinquemani

Episode 60: In this episode, Virginia Cinquemani shares the mistakes us circular economy professionals often make when we talk about circular economy. Are you making any of them? Get ready to find out! Through her company Green Gorilla, Virginia coaches sustainability professionals on how to make an impact and find the right way to communicate sustainability to their stakeholders. Virginia has a deep passion for sustainability and she is an advocate of bridging the soft skill gap in technical fields for effective and lasting change. She is also the author of SustainABLE: How to Find Success as a Sustainability Professional in a Rapidly Changing World. Resources and links discussed in this episode are available at gettinginthelooppodcast.com .

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About Today’s Guest

Virginia Cinquemani is the director and founder of Green Gorilla Consultants Ltd, a training and coaching company focused on empowering sustainability professionals to make an impact. She is the author of SustainABLE: How to Find Success as a Sustainability Professional in a Rapidly Changing World, and the Hub Lead for Women in Sustainability Hertfordshire.

Highlights

• Know your audience and reframe your message for them
• Highlight the benefits of circular economy; avoid talking about circular economy as the end ‘goal’
• Avoid technical details and sustainability jargon
• Listen and don’t forget about ‘soft’ skills: communication, storytelling, selling, and negotiation
• Virginia’s social media tips for sustainability professionals