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Our commitment to sustainability is in our DNA.
Our Commitment to the planet – We Only Have One
“Circularity and sustainable value creation are at the core of our business mission”.
to us, Sustainable fashion mean up cycling fabric into new fashions, we are, minimizing water usage, dyes and pesticides or making goods to last and not quickly discarded for the next fast-fashion trend.
“Up cycling is definitely a more sustainable way to do things because we’re keeping textiles out of landfill or being burned, and we’re not requiring the production of more fabric,
“As an option for consumers we are concerned about what fashion purchases are doing to the planet and people, I think it’s an amazing solution.
To create meaningful change, we Attire Zone are looking at how we work both internally and across our entire value chain from the cotton field to the consumer’s disposal of our product at the end of its life. Unlike most other apparel brands, we own and run the majority of our product and fabric manufacturing. That makes a huge difference. It puts us in charge, making management decisions and acting on them swiftly. It means we can think bigger, benefit directly from our investments and make a greater impact.
Attire Zone a small cottage industry where we are also doing design lead up-cycling and manufacturing ready made garments from wastage fabric/Jhute/scarves/cut panels and leftover fabric under the brand name “Sustainable Attire Zone”, we are repurposing fabric textiles as part of our independent, up-cycled fashion line. we are calling it clothing as “Trashion Fashion,”
I definitely took a long time to unlearn everything I had learned coming up with RR. I have a very traditional fashion upbringing—from my weavers family, interned for several major successful designers, worked retail, and did sales in a showroom in the city. So I really understand this industry. The deeper and deeper I got into it, the more I felt like I never belonged to begin with.
Attire Zone focused on creating a world with zero-waste. A world where materials are either kept in use indefinitely, regenerated and re-manufactured into new products, or made completely from natural, biodegradable materials. We see this as a huge environmental and business opportunity.
We are actively exploring ways to implement circular approaches into the heart of our own clothing production.
We are Up cycling which is a sustainable fashion trend that is becoming increasingly popular amongst Eco-friendly fashionistas, we want to tread lightly upon the planet, while remaining stylish. It is also an economical choice for our small business that keeps our overhead production costs low.
We decided to make design lead up-cycled clothing however, is a largely philosophical and conscious one. While much of the clothing industry discards end up in selling as a jhut/wastage, in Bangladesh a significant portion finds a home in landfills. Textiles, predominantly clothing, account for approximately 2 million tonnes of landfill waste, every year.
As a sustainably-minded designer & Marketer, I see and hope that consumers will get into the habit of thinking twice before they buy sustainable clothing.
to me “Sustainable fashion is a mind-set, it’s a growing industry, and it’s just good practice,”
From the composition/construction/texture/color, to the search for fabrics, designing based on cut leaf’s to cutting and stitching, our clothing is all unique.
Whether it is a T-shirt, Polo shirt, a vest, sports jersey, sweatshirt, sweatpants, short pant, Hoodies or multi-colored tights, home tex, Bib, Bags, each we try to draw attention to contrasting fabrics and shows how they have been bound together through differences in color and texture. The seam itself serves as a reminder of the fabric’s history – its other life – as a different piece of clothing, for a different owner.
Internal reuse of fabrics in the factory by manual sorting ensures higher price than sales to local market, smaller investment than recycling.
Instead of throwing away that old dress that no longer fits, why we not repurpose it? leftover fabric scraps are sewn on-site, making one-of-a-kind works of art. Each piece of clothing diverts about 1 pound of fabric from landfills.
We’ve kick started the use of circular economy practices by partnering with yarn mills to manufacture reclaimed and recycled cotton. We take cotton fiber that would have been thrown away as part of the manufacturing process and re-spin it into yarn that can be used to manufacture garment products.
Recycled cotton delivers two key benefits – reducing the use of virgin cotton and minimizing manufacturing waste. Our manufacturing facilities are re-spinning textile waste into products such as rugs and blankets.
to be flexible, according to the availability of material, and so our garments and other accessories vary slightly from product to product. And many consumers are already on board with the idea of making small sacrifices for the sake of the planet, “As long as it makes a high-quality, functional piece, it doesn’t matter where it came from or what the specs are on it,”
To accelerate our journey toward a circular economy, we’ve set a goal for our brands to launch fully circular product. Our brands are already on it.
I have founded my brand, “Sustainable Attire Zone” after spending more than 2 decades in corporate fashion. I used to work as Head of Marketing and Merchandising and R&D in reputed vertical knit composite industries in Bangladesh where I was responsible for H&M, VF, TESCO, C&A, KIABI, KIK, ITOCHU, AUCHAN, GEORGE. I also worked with RR for designing a firsthand view of the volume of textile waste produced in the industry. “The way the calendar was structured, we would order—I cannot even tell you how many colors and types of fabrics. Many of those fabrics would be dropped before the design stage was even reached, rendering the entire
We are a Bangladeshi brand specializing in up cycling. Each item in the collection has a story, and creates a new culture of value in place of waste.
we always seek a corrective for waste that already existed.
Sourcing: We source per-consumer fabric waste leftover from large garment factories at remnant markets and designers then design new garments based around these fabrics, and the team ensures the manufacturing process produces zero waste. we turn any small leftover fabric scraps into yarn, which is then knit into more fabric, and any additional textile waste is then recycled into handmade paper.
We also source waste off cuts from big factories manufacturing clothes for export, and we also buy rejected, lower grade fabrics from local factories, materials that have been left behind by other buyers.”
. I’ve just had to say, I realize this material is not usable for other brands, but we’re going to take it and we’re going to work with it. I realized that each two pieces will be different and they won’t all look factory made and perfectly identical. But we’re going to not just explain that—we’re going to celebrate that.
We also source pre-consumer fabric waste leftover from large garment factories at remnant markets and designers then design new garments based around these fabrics, and the team ensures the manufacturing process produces zero waste. we turn any small leftover fabric scraps into yarn, which is then knit into more fabric, and any additional textile waste is then recycled into handmade paper.
Material: We even recycle every single tiny fabric scraps to create items such as small accessories, home products. all while keeping ethical labor practices and a plastic-free ethos at the center of the company.
Our garments are made from deadstock fabric, which is leftover fabric from fashion brands who wind up with more yards than they need
We sort textiles by material & color
Design: We always think a creative reuse for textile waste. We create pieces made entirely from leftover fabric.
Many of my designs are influenced by the geometrical thinking and creations. This ancient way to conceive textiles and clothing doesn’t leave any waste. Not only in the woven pieces but also in the use of fabric, I try to use the whole piece of textile from design through production.”
Together to create a unique and classic patchwork fabric we “reroll,” which is then used to make T-shirts, joggers, face masks, and more. All of our items are made via a closed loop production process where nothing goes to waste.
being creatively added into a piece of upcycled fashion in the future.
Pattern: We do Pattern making techniques, appliqués, tiled mosaics and embellishments absorb one hundred percent of the textile goods that are brought into the make / shop. Each piece from zwd diverts roughly one pound of fabric from hitting landfill.
Packaging: We use recycled and recyclable materials in our shipping, packaging and office materials as well as a zero waste mindset in everyday company life by eliminating trash wherever possible. We are always improving the process and remaining conscious and aware of areas that have room to change.
Positioning: our brand is still in its infancy and hope to get the factory to zero waste before expanding to other partnerships. In response to the COVID-19 pandemic, the we have been also started turning wasted materials into durable face masks, donating a mask for every one purchased.
We intent on connecting with customers who are new to the world of green fashion
Marketing:
we design for people who are not buying,” We do not feed people who are full, we entertain them.”
Our items are made-to-order and made in to four to six weeks.If you want immediate satisfaction, that’s fast fashion
Success: for me, success would be if I am able to take this material, make enough shirts and sell enough shirts to be able to pay my rent and keep the lights on. Then success was, I count how much material I was taking and then add that up to a number and prove that I was actually diverting things that were intended for landfill or that had no possibility of ever being properly recycled? Then we could see success in numbers, not just in photos of other people enjoying parties in things I made.
Fashion is many things:
fashion can be funny—but what happens to surplus fabric and other materials used to make apparel is no laughing matter.
fun, exciting, life-changing, a tool for self-expression, but it is also undeniably a resource-intensive industry that produces a lot of waste and pollution. We are reckoning with that status quo and taking on climate change in a fresh way.
We remove your garbage, recycle your trash, and clean your streets.
Followers: It doesn’t mind when others freely copy my style. In fact, we designer of fashion from scraps and fabric remnants welcome imitators.
My job is to keep innovating and pushing forward and creating new things for people to rip off.”
We creates clothing from bits and bolts of leftover cloth, with an eye to using, reusing and recycling all that he can.
Product Line: we make unisex jogging pants, tee shirts, Polo T-shirts, sweatshirts, hoodies and jackets, mostly black with colorful patchwork, as well as cloth pouches and patches.
Future: I see potential everywhere,” “It’s about looking at things from a different perspective. You only see trash if you choose to.
I am able to look at these little scraps every day and say, ‘You’re going to leave here as something beautiful and not in a garbage bag,’ and that feels really good.”
For me, it’s the mission of zero waste and inspiring a generation of designers to follow suit and make better choices with their design and solve problems with their design.”
Collaboration:
I offered spinners all of our excess fabric from samples, and scraps, and cutting. And, spinner is doing a collaboration with us where he takes our small scraps and making recycled yarn.
So, my collaboration features dead stock pieces from past seasons as well as scraps from this current season, collaborating together with whimsical designs and cut-outs referential of the season’s prints to use everything we already have and create new, exciting fashion.
Market potential: highlighting the potential of scrap material and off-cuts and dead stock being re imagined as something that’s relevant for a brand-new season.
We believe ‘If I can make a pattern where there is no waste, IT’d be a PROFITABLE.’”
future Plan: I’m looking forward to doing two things.
One is continuing exciting practices like these and bringing zero waste practices and up-cycling to more mainstream brands
and I’m also looking forward to inspiring a future generation of designers to change the way we think about design and eliminate waste.
Our Carbon footprint: also I have personal carbon footprint in mind as I sort through the fabric scraps.
the norm and sustainability, what we do in our personal lives to make up for the wastefulness of our industry.” Passionate about waste prevention
It’s not just about making money. It’s also about making an impact. “I want to be part of that system that’s accelerating climate change.”
We are battling waste and fighting to increase awareness of trash and its effects.”
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