Become an Endineer. Learn how to design the end of the consumer lifecycle.

If you work in sustainability or circular economy, the perspective taught in Endineering will be an eye-opener.

It was such an revelation. I couldn’t stop thinking about how everything ends, and how a better ending should be. 

Why ends?

We create rich, emotional and meaningful experiences to on-board the consumer. In contrast, the off-boarding of the consumer experience is barren of emotion and meaning. This sacrifices consumer action, holds back engagement; limiting reflection and responsibility.

The off-boarding of the consumer is an untapped area of action in the consumer lifecycle. It can help businesses align with new business models, increase consumer engagement, raise customer satisfaction, broaden business influence, pre-empt legislation, and maximise sustainability.

If you’re interested in making a difference with your product experience then look at the end. 

Who is it for?

It is relevant to those working in product development, marketing, design, service and interaction design, strategy, customer relationship management (CRM), sustainability. It can be applied to any area of consumer products including b2b.

Applicable for an audience of mixed skills. Accessible to many education levels and backgrounds.

Overview of course

The online cohort course brings the Endineering theme in to an easily digestible format, for people looking to learn in their own time and at their own pace.

It is a packed syllabus of content – videos, diagrams, processes, tools, quizzes, examples and case studies. With many chapters from both the Ends (2017) and the Endineering books (2021).
This is one of the most comprehensive courses Joe Macleod has done to date.

It is for people and teams who want to…

• learn independently

• at their own pace

• at a convenient time

• focus in on the content they want the most urgent access to

• it is backed up by weekly check-ins to practice techniques and discuss themes

Time commitment.
The course is delivered over 4 weeks. With content being released every week to the students. Students can complete the course within 1 – 2hrs a week of study.