Endineering: Designing consumption lifecycles that end as well as they begin.

How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter?

There is a gap in the consumer lifecycle that needs attention – the end. The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products.

This book takes the unique approach that these problems have a common source: a bad consumer experience at the end.

Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism.

This is a HOW TO book about endings: what to do and how to do it.

“While many industries worldwide intensify broad conversations to understand the whole system challenge, most fail to see how crucial off-boarding is as a part of the complete product life cycle. Ends makes you realize the problem and Endineering how you get to action. It’s that timely logical next step. It’s a treasure to have Joe sharing his insights and learning in this both inspiring and practical book. It will make you feel less alone in the End.”

Pernilla Johansson. CDO Electrolux Group.

“Endineering is stunning. It fills a unique gap that extends our collective understanding of consumerism. Previous models fall short, tending view the customer experience in a linear way like a “funnel” or “customer journey.” Instead, they’re cyclical, as Joe shows us. Once you see this glaring omission, you won’t be able to un-see it. Together with his previous book, Ends, Joe has essentially defined and mapped out a whole new sub-discipline. Avoid this book at your own peril.”

Jim Kalbach. Chief Evangelist at MURAL. Author of Mapping Experiences and JTBD Playbook.

“Endineering has easily consumable information. The “text-to-visual” ratio piques my interest and keeps me engaged to see what’s on the next page and in the next chapters. I am excited to dig into the frameworks in the book. Particularly love the ROI of Ends chapter. Any ending needs to ultimately be good for the customer AND the business (and it’s Brand) to gain endorsement from senior leaders and apply over time. In this social media driven society, any Brand that could be “cancelled,” or is on the verge of demise, or be out-competed, Endineering is their saviour. I know I will learn a TON from this book…AND be able to explain this to those that think their jobs is to be “hunters” in acquiring new customers, when in actuality, we all need to become “nurturers”.

Kurt Walecki. SVP Design and Emerging Markets, Intuit