HENG HIAP’S PLASHAUS CLOSING THE LOOP & ADVANCING PLASTIC RECYCLING IN MALAYSIA

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Key lessons on Smart Plastic Management covered in the case study:

• Integration for Efficiency: HHI addressed their existing weaknesses by integrating their traditionally fragmented 10-step recycling process into a single value chain process which was able to increase productivity, efficiency and quality.
• Implementing the ‘ABC’ pillars of action to motivate staff: HHI’s strategic approach to implement circular economy within their value chain was to inculcate Agile Activism, Business Breakthroughs and Create Change as part of the organisation’s culture.
• Customizing ‘Smart Plastic’: HHI’s 5Cs framework – Collect, Convert, Co-Create, Champion & Conscientious Consumer is an internal framework applied to drive key innovation & business breakthroughs that contributed to their key successes in closing the loop in relation to smart plastic management as a circular recycler.
• Activating supply by informal sector empowerment: The company has built a network of 28,000 reclaimers and collectors where reliable supply of plastic contributes to increasing recycling rates.
• Growing conscientious consumerism and creating market opportunities: HHI collaborates with schools & youth groups on educational programmes on the importance of being a conscientious consumer. HHI also exports about 70% of its outputs to more than 33 countries to date (main markets are Southeast Asia, India, Japan and Australia).
• Management of intellectual property in a circular economy: To date, HHI has filed 1 trademark and has 17 patents pending in relation to technologies applied to process post-consumer resin into upcycled materials and alternative energy.